Tuesday 16 August 2011

What’s Next after the Soy latte?

Champagne Socialists of the world used to start their days with a latte before it became too common and then it was the Soy Latte. It was the drink of choice along the inner city elite whilst reading The Age. However with the ever impending collapse of Fairfax, with it The Age, times are changing and I am here to announce so is the drink of choice for the latte left.
The long black is the new... black.
Why?
Body image is and always has been a status symbol for both sexes. It is now very important to not only be health but fit but skinny. A century ago it was a status symbol to be big, it showed one had access to food and thus wealth and power.
As science improved nutrition and fitness dictated health and health became a status symbol on its own. One now takes a great deal of consideration of what is in the food that one eats and drinks. This has evolved to beyond diets and healthily eating and exercise. It is now very important to eat minimal processed food and at all possible eat organic at any cost. Organic food is expensive and with limited outlets in often selective areas gives it a status above just healthy eating.
The market has change accordingly; it now cost more to eat healthy and more importantly organic and. A light salad and wrap with a vitamin water cost more than a Big Mac meal and it doesn’t fill you up as much.
So the Adam Bandt’s of the world can’t drink that milky starchy latte’s anymore because they would feel bloated for a week not to mention you don’t know where that ‘milk’ is from or who made it. Not to mention the MSG that could be hiding in it and it is just hard to tell if the cow really is handfed whilst someone rubs her stomach. So, one must strip the coffee back to bear basics. A status symbols that one only eats and drinks pure organics and well...  A long black it is, fair trade naturally.
So next time you see someone on their iPad at a coffee shop you can be sure that it is a long black.
Can you think of any other creature comfort changes for the Champagne Socialists or What’s Next for them?

1 comment:

  1. So join the struggle while you may
    The revolution's just an ethical long black away

    ReplyDelete